The Best Smile Products of 2025, According to Cosmetic Dentists

Meet the expert-approved essentials your dental routine’s been missing.

Jessica Fields

Published: Nov 25, 2025

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Most people think of beauty as skin, body, and hair care, but the truth is that it’s far more all-encompassing. Alongside your typical routines for optimal health, dental care is just as important. As New York cosmetic dentist Husam Almunajed, DDS, says, caring for your smile is an act of self-care and deserves just as much intention.

Leveling up your routine doesn’t have to be an afterthought, either. Dental care is a rapidly growing category, with innovative products designed to keep your teeth looking and feeling their best between appointments. To help guide you, we spoke with Dr. Almunajed and Dallas cosmetic dentist Salvator J. La Mastra, DMD, about their top smile products of the year.

Featured Experts

Husam Almunajed, DDS is a board-certified cosmetic dentist in New York
Salvator J. La Mastra, DMD is a board-certified cosmetic dentist in Dallas

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Opalescence GO Home Advanced Teeth Whitening Trays 15% ($65)

Dr. Almunajed recommends these whitening trays for professional-level service. “These are actually pretty new but very comfortable and easy to use,” he says. “The trays come preloaded with solution and are thoughtfully molded to fit the teeth, delivering consistent teeth whitening without the bulkiness of other designs. Each session takes about 30 minutes and requires no light or mess.”

BUY NOW – $65

Opalescence GO Home Advanced Teeth Whitening Trays 15%

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Slate Rechargeable Electric Flosser ($130)

Swapping your manual toothbrush for an electric one has several benefits, including making brushing easier. The same logic applies to this flosser. The sleek handheld device fits comfortably in your hand and lets you reach hard-to-reach areas, such as the back of the mouth. The floss is made from a non-toxic material, safe for sensitive teeth and the device is equipped with gum brushes and a tongue scraper for a full-range clean.

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Proclaim Custom-Jet Oral Health System ($600)

This high-tech device created quite the industry buzz when it launched earlier this year, thanks to the steep price tag. But according to Dr. La Mastra, the results are well worth it. “The water flosser portion covers your whole mouth in seven seconds and can be personalized to fit your needs. The customization is what makes it shine. You can create a setting that jets water between any problem spot you may have,” he says.

BUY NOW – $600

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Colgate Baking Soda and Peroxide Whitening Toothpaste ($7)

“This toothpaste works wonders for removing common stains, such as coffee, wine and tea on natural teeth or veneers. It’s also an affordable way to keep them from deepening or bonding in between cleaning appointments,” adds Dr. La Mastra.

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Colgate Baking Soda and Peroxide Whitening Toothpaste

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Cocolab Great Gums Brush ($14)

Think of these tiny brushes as enhanced toothpicks. Their compact size allows them to fit into tight crevices where standard brushes can’t reach, and the soft bristles provide a deep clean without harming your gums. “It’s the perfect combination for patients who want to elevate their oral routine with little effort,” says Dr. Almunajed.

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The Natural Dentist Healthy Gums Antigingivitis/Antiplaque Rinse ($7)

“This rinse is formulated with 20% aloe vera, which gives it uniquely soothing anti-inflammatory benefits,” says Dr. Almunajed. “It supports gum health and is gentle enough for those undergoing restorative dental treatment—or even patients navigating medical treatments like chemotherapy, when oral tissues can be more delicate. Given that, it’s an excellent option for patients experiencing gingivitis, inflammation or sensitivity.”

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The Natural Dentist Healthy Gums Antigingivitis/Antiplaque Rinse

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Something Nice Lumismart Whitening Strips ($40)

Lumismart’s strips take the guesswork out of using whitening, making the process feel approachable and fun. Each strip features 10% hydrogen peroxide and a hydro-grip technology that clings to teeth but won’t irritate your gums. Even better? They come in four flavors, including a traditional mint, watermelon, coconut and peach.