{"id":373980,"date":"2024-02-15T10:55:57","date_gmt":"2024-02-15T15:55:57","guid":{"rendered":"https:\/\/www.newbeauty.com\/?p=373980"},"modified":"2026-01-15T16:39:25","modified_gmt":"2026-01-15T21:39:25","slug":"about-us","status":"publish","type":"post","link":"https:\/\/www.newbeauty.com\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\n

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  1. Who We Are<\/a>
  2. Meet The Team<\/a>
  3. In the Press<\/a>
  4. Editorial Policy<\/a>
  5. Brain Trust<\/a>
  6. Affiliate Disclaimer<\/a>
  7. Awards<\/a>
  8. Subscriptions<\/a>
  9. Contact Us<\/a>
  10. Advertise With Us<\/a>
  11. Follow us<\/a><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\n\n

    Who We Are<\/h2>\n\n\n\n

    NewBeauty is the definitive authority on all things beauty. Both online and in print, NewBeauty offers readers an in-depth look at the beauty industry\u2019s latest products, cutting-edge innovations and breakthrough technologies. Whether it\u2019s the latest high-powered skin care or in-office procedure, NewBeauty educates readers on the latest options for skin, hair, body, wellness and smile. <\/p>\n\n\n\n

    NewBeauty\u2019s comprehensive approach to its topics continues to solidify its reputation as the industry\u2019s leading scientifically accurate, expert-driven and ethically balanced beauty resource. <\/p>\n\n\n\n

    NewBeauty\u2019s brand extensions include product-sampling service TestTube<\/a>, which delivers exclusive products to readers\u2019 doors every three months; BeautyPass<\/a>, an invite-only beauty club, allowing members to try the best products in the world; and BeautyEngine, a first-of-its-kind market research division focused on delivering insights and feedback from the most engaged, in-tune, and aesthetically conscious beauty consumers. <\/p>\n\n\n\n

    Meet The Team<\/h2>\n\n\n
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    \"Liz
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    Liz Ritter, Executive Editor<\/h3>\n\n\n\n

    Liz has been an editor at NewBeauty for more than 15 years. Prior to NewBeauty, she was the managing editor at Worth magazine, editor-in-chief of the financial publication BeE Woman magazine, held various editorial positions at Time Inc., and interned at Us Weekly and MTV.com<\/a>. She is the de facto tester on the team for anything sensitive skin and bath-related, and her idea of bliss is a full-body massage.<\/p>\n\n\n\n

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    \"Britt
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    Britt Fallon, Director of Beauty<\/h3>\n\n\n\n

    Britt has been an editor with NewBeauty for more than 12 years. She previously held the roles of Special Projects Editor, Senior Beauty Editor and Beauty Director. Before NewBeauty, she was the Executive Editor at Cosmetic World<\/em>, a beauty trade publication for industry insiders. She loves testing new products, investigating ingredients, and interviewing experts and celebrities. She is also a superfan of tubing mascara, lip balm and good balayage. Britt is married with two daughters, Ruby and Emma.<\/p>\n\n\n\n

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    \"Danielle
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    Danielle Fontana Dooley, Director, Digital Content<\/h3>\n\n\n\n

    Danielle is the director of digital content for NewBeauty, overseeing editorial and branded content across all digital verticals. Danielle has been at NewBeauty since 2014 where she has held the roles of editorial assistant, assistant editor, digital editor, and senior digital editor. When she is not obsessing over a content calendar, Danielle can be found looking for the next best nude lipstick, testing better-sleep swaps and refreshing her TikTok feed for more Tayvis content.<\/p>\n\n\n\n

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    \"Leiana
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    Leiana Foye, Managing Editor<\/h3>\n\n\n\n

    Leiana started at NewBeauty as a Digital Coordinator over 10 years ago where she gained experience in production and email marketing. In 2023, she returned as NewBeauty’s Senior Digital Content Producer, where she wrote and updated shopping content. Since 2025 she has held the role of Managing Editor where she leads digital editorial strategy and reports on the best beauty products on the market. When she’s not optimizing SEO or surveying content calendars, you can find her chasing after her two daughters in Brooklyn.<\/p>\n\n\n\n

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    \"Tatiana
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    Tatiana Bido, Director of Aesthetic Content<\/h3>\n\n\n\n

    Tatiana has been an editor at NewBeauty<\/em> since 2015, where she covers the latest in aesthetic treatments, skin care, makeup and celebrity beauty. She also hosts The Beauty Authority<\/em> video series, interviewing top doctors and industry insiders. Tatiana blends her love of storytelling with a sharp eye for trends, always on the hunt for what\u2019s new, what\u2019s next and the untold origin stories behind cult-classic products and treatments. <\/p>\n\n\n\n

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    \"Allie
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    Allie Hogan, Senior Beauty Editor<\/h3>\n\n\n\n

    Allie Hogan joined the NewBeauty team in 2021. In her current role, she writes about all things beauty, skin care, and wellness nonstop, and that’s how she likes it. When she’s not bopping to events all over the city or interviewing celebs, she can be found working on fiction.<\/p>\n\n\n

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    \"Sarah
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    Sarah Eggenberger, Senior Editor-at-Large<\/h3>\n\n\n\n

    Sarah is the senior editor-at-large for NewBeauty, representing the publication on TV segments and videos, regularly seen on The TODAY Show<\/em> and Good Morning America<\/em>. Beginning her career as an aesthetician, then education to product development and marketing, Sarah is now seen as an influential beauty expert, beauty curator and published author. Sarah has been with NewBeauty for over 12 years.<\/p>\n\n\n\n

    In the Press<\/h2>\n\n\n\n

    Find our editors on: <\/p>\n\n\n\n

    The TODAY Show<\/a><\/p>\n\n\n\n

    Good Morning America<\/a><\/p>\n\n\n\n

    New York Live<\/a><\/p>\n\n\n\n

    Editorial Policy<\/h2>\n\n\n\n

    NewBeauty is the most reliable source for all of your beauty concerns, which is why we go straight to the source\u2014plastic surgeons, dermatologists, cosmetic dentists, hairstylists, makeup artists and more\u2014for expert-approved solutions. <\/p>\n\n\n\n

    Not just any doctor makes it onto our pages. We make sure the doctors quoted and highlighted in our magazine and online are board-certified, practicing within scope and reputable and ethical. All NewBeauty Top Doctors<\/a> are peer-reviewed and vetted to ensure their training and qualifications are valid. (Only facial plastic surgeons, plastic surgeons and oculoplastic surgeons will be quoted on surgical content; dermatologists are tapped for non-surgical and minimally invasive procedure expertise.)<\/p>\n\n\n\n

    NewBeauty.com content is updated on a regular basis to ensure our readers have the most up-to-date information they need to make informed decisions. These stories are marked as \u201cupdated.\u201d <\/p>\n\n\n\n

    Brain Trust<\/h2>\n\n\n\n

    Made up of esteemed medical experts, innovators, and leading figures in their fields, the NewBeauty Brain Trust<\/a> was established to fortify NewBeauty as a dependable and invaluable resource, upholding ethical standards and scientific rigor. Our editorial team collaborates closely with Brain Trust members to uphold these standards of excellence, ensuring unparalleled quality for readers.<\/p>\n\n\n\n

    Affiliate Disclaimer<\/h2>\n\n\n\n

    At NewBeauty, every product we recommend has undergone rigorous independent testing and selection by members of our esteemed editorial team or the trusted experts we work with. We hold ourselves to the highest standards, ensuring that any product we endorse is one we would personally choose and use. <\/p>\n\n\n\n

    When you click on a link to purchase a product featured on NewBeauty, we may earn an affiliate commission. This commission supports our efforts to maintain the quality of our content and continue providing valuable insights to our audience.<\/p>\n\n\n\n

    Awards<\/h2>\n\n\n\n

    Each April we release the NewBeauty Awards\u2014a curated list of top-rated products across skin care, hair care, body care, wellness and smile care. We also award the very best of in-office treatments and post-procedure care, plus innovations in sustainability. The award-winning products that earn the coveted NewBeauty Awards seal, align with our mission as The <\/em>Beauty Authority to empower our readers to look and feel like the best versions of themselves.<\/p>\n\n\n\n

    Our editors, alongside the industry experts in our Brain Trust<\/a>, receive thousands of submissions for newly launched products throughout the year, and spend months testing the latest and greatest to cut through the clutter. When you see our NewBeauty Award seal\u2014whether shopping for beauty online, in store, or while seeking the top aesthetic treatments at your doctor’s office\u2014you can rest assured it is a top product.<\/p>\n\n\n\n

    Subscriptions<\/h2>\n\n\n\n