{"id":426064,"date":"2024-08-14T11:34:21","date_gmt":"2024-08-14T15:34:21","guid":{"rendered":"https:\/\/www.newbeauty.com\/?page_id=426064"},"modified":"2025-09-29T10:48:22","modified_gmt":"2025-09-29T14:48:22","slug":"nb100","status":"publish","type":"page","link":"https:\/\/www.newbeauty.com\/nb100\/","title":{"rendered":"NB100 Awards"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"mb-2\">Introducing NB100: Class of 2025<\/h2>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/09\/arrow-top-bar-red.png\" alt=\"\" class=\"arrow-content\"><\/p>\nNewBeauty&#8217;s definitive guide to the most innovative and promising beauty brands poised to reshape the industry, this carefully curated list of 100 companies represents the vanguard of beauty innovation, showcasing groundbreaking products, revolutionary formulations and visionary approaches that are set to define the future of beauty. \n\n\n\n<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-d002b737 home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/skin\/\">SKIN<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default rca_image\"><a href=\"\/nb100\/skin\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy.webp\" alt=\"NB100 skin category\" class=\"wp-image-540092\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_skin_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-2ef92002 home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/hair\/\">HAIR<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default rca_image\"><a href=\"\/nb100\/hair\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy.webp\" alt=\"NB100 hair 2025\" class=\"wp-image-540097\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_hair_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6790e255 home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/color\/\">COLOR<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default rca_image\"><a href=\"\/nb100\/color\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy.webp\" alt=\"NB100 color 2025\" class=\"wp-image-540098\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_color_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-283b53ea home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/wellness\/\">WELLNESS<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default rca_image\"><a href=\"\/nb100\/wellness\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy.webp\" alt=\"NB100 wellness 2025\" class=\"wp-image-540096\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_wellness_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b1dc8dd1 home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/fragrance\/\">FRAGRANCE<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default rca_image\"><a href=\"\/nb100\/fragrance\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy.webp\" alt=\"NB100 fragrance 2025\" class=\"wp-image-540093\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_fragance_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column post-card is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9ebcede5 home-awards__category-parent\"><h3 class=\"uagb-heading-text\"><a href=\"\/nb100\/body\/\">BODY<\/a><\/h3><\/div>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"\/nb100\/body\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"841\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy.webp\" alt=\"NB100 body 2025\" class=\"wp-image-540095\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy.webp 2000w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy-300x126.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy-1024x431.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy-768x323.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/09\/NB100_body_2025-copy-1536x646.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introducing NB100: Class of 2025 NewBeauty&#8217;s definitive guide to the most innovative and promising beauty brands poised to reshape the industry, this carefully curated list of 100 companies represents the 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