{"id":571850,"date":"2026-01-14T11:59:57","date_gmt":"2026-01-14T16:59:57","guid":{"rendered":"https:\/\/www.newbeauty.com\/?p=571850"},"modified":"2026-01-14T12:05:05","modified_gmt":"2026-01-14T17:05:05","slug":"demi-moore-kerastase-global-brand-ambassador","status":"publish","type":"post","link":"https:\/\/www.newbeauty.com\/demi-moore-kerastase-global-brand-ambassador\/","title":{"rendered":"Demi Moore Joins K\u00e9rastase as Global Brand Ambassador"},"content":{"rendered":"\n

\u201cKnown for her transformative looks over the years, Demi is a true hair icon,\u201d writes French luxury hair-care brand K\u00e9rastase<\/a> in an Instagram post<\/a> announcing the one and only Demi Moore<\/a> as its new Global Brand Ambassador.<\/p>\n\n\n\n

The post includes a glamorous black-and-white video of the Academy Award\u2013nominated actress wearing her long hair down and center-parted in unfussy, beachy wav<\/a>e<\/a>s<\/a>. Her hair is\u2014and undeniably has been\u2014one of the many focal points of her beauty. But as the brand elaborates in the post, that\u2019s far from the only thing she represents.<\/p>\n\n\n\n

\u201cBeyond the screen, Demi is equally renowned for breaking barriers and taboos regarding ageism and sexism<\/a>, to champion new narratives and inspire millions of people around the world,\u201d the post\u2019s caption continues.<\/p>\n\n\n\n

Moore follows in the footsteps of current and former K\u00e9rastase ambassadors Sydney Sweeney<\/a>, Fernanda Ly and Emily Ratajkowski<\/a>. As noted by the brand, Moore will serve as the face of upcoming K\u00e9rastase campaigns, specifically for the Chronologiste line, which is formulated to revitalize hair from root to tip.<\/p>\n\n\n\n

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A post shared by K\u00e9rastase (@kerastase_official)<\/a><\/p><\/div><\/blockquote>\n