{"id":572472,"date":"2026-01-15T17:57:11","date_gmt":"2026-01-15T22:57:11","guid":{"rendered":"https:\/\/www.newbeauty.com\/?p=572472"},"modified":"2026-01-15T17:57:21","modified_gmt":"2026-01-15T22:57:21","slug":"tarte-shape-tape-week-2026","status":"publish","type":"post","link":"https:\/\/www.newbeauty.com\/tarte-shape-tape-week-2026\/","title":{"rendered":"Tarte\u2019s Shape Tape Week Puts Its Most-Loved Concealer on Super Sale"},"content":{"rendered":"\n<p>Viral beauty products now dominate the industry, with social media stats often displayed alongside items in beauty superstores and online storefronts. But 10 years ago, it was a different story. <a href=\"https:\/\/www.newbeauty.com\/viral-tiktok-beauty-brands-and-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">Viral beauty<\/a> was just beginning to take off, and in 2016, Tarte broke the internet with its now-iconic <a href=\"https:\/\/www.newbeauty.com\/tarte-shape-tape-concealer-sale-ulta-beauty\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shape Tape Concealer<\/a>. As the tenth anniversary approaches, it only makes sense to celebrate in a big way. Enter Shape Tape Week.<\/p>\n\n\n\n<p>While this isn\u2019t Tarte&#8217;s first Shape Tape Week\u2014the brand rolled out a <a href=\"https:\/\/www.newbeauty.com\/tarte-shape-tape-concealer-shape-tape-week-sale-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">similar sale in 2025<\/a>\u2014this year promises more for makeup lovers. Blushes, brushes and signature collections are all part of the lineup (more on that in a moment), but the star is the original Shape Tape Concealer, which will be marked down 40 percent starting Sunday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">When Is Shape Tape Week?<\/h2>\n\n\n\n<p>The festivities begin January 18 and run for a full seven days. The week is packed with deals on some of the brand\u2019s most popular products, including 56 percent off beauty wands, Sculpt Tape, Glow Tape and select blushes, plus 63 percent off the viral Icing Collection. At the center of it all is the Shape Tape Concealer, priced at $19.20\u2014its lowest price to date.<\/p>\n\n\n\n<p>Shape Tape Week deals are available to everyone on the brand\u2019s website and at participating beauty retailers, but loyalty members get an extra perk. With any Shape Tape Concealer purchase, members will receive a Shape Tape charm while supplies last.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What to Buy During Shape Tape Week<\/h2>\n\n\n\t<div class=\"slideshow-section \">\r\n\t\t\t\t\t\t\t<div class=\"slide\" data-slidenumber=\"1\">\r\n\t\t\t\t<div class=\"slide__number\">\r\n\t\t\t\t\t<span class=\"slide__number-num\">1<\/span> \/ <span\r\n\t\t\t\t\t\tclass=\"slide__number-denom\">3<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"slide__content-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-text\">\r\n\t\t\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/go.skimresources.com?id=31268X888966&amp;xs=1&amp;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fshape-tape-concealer\" target=\"_blank\" rel=\"nofollow noopener\">Shape Tape Concealer<\/a> (originally $32, drops to $19 on January 18)<\/h2>\n<p>If you\u2019re of a certain age, you no doubt remember Tarte Shape Tape\u2019s iconic run, which went on to define the 2016 makeup era. The creamy formula delivers maximum coverage with a matte finish that stays put for hours. Plus, it comes in 64 shades.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"slide-buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"button-holder\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"custom-button\" href=\"https:\/\/go.skimresources.com?id=31268X888966&#038;xs=1&#038;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fshape-tape-concealer\"\r\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\">BUY NOW &#8211; $19<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__image22\">\r\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-375x375.png\" class=\"attachment-slideshow_image size-slideshow_image\" alt=\"tarte shape tape concealer\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-375x375.png 375w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-300x300.png 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-150x150.png 150w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-768x768.png 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-500x500.png 500w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-400x400.png 400w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer-600x600.png 600w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/tarte-shape-tape-concealer.png 1000w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"slide\" data-slidenumber=\"2\">\r\n\t\t\t\t<div class=\"slide__number\">\r\n\t\t\t\t\t<span class=\"slide__number-num\">2<\/span> \/ <span\r\n\t\t\t\t\t\tclass=\"slide__number-denom\">3<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"slide__content-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-text\">\r\n\t\t\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/go.skimresources.com?id=31268X888966&amp;xs=1&amp;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fsculpt-tape-contour\" target=\"_blank\" rel=\"noopener\">Sculpt Tape Contour<\/a> (originally $36, drops to $16 on January 18)<\/h2>\n<p>Contour trends have softened over the years, and this wand is an easy way to achieve a modern, sculpted look. The formula is deeply pigmented, and the cushion applicator makes precision a breeze.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"slide-buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"button-holder\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"custom-button\" href=\"https:\/\/go.skimresources.com?id=31268X888966&#038;xs=1&#038;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fsculpt-tape-contour\"\r\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\">BUY NOW &#8211; $16<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__image22\">\r\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-375x375.png\" class=\"attachment-slideshow_image size-slideshow_image\" alt=\"Tarte Sculpt Tape contour\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-375x375.png 375w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-300x300.png 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-150x150.png 150w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-768x768.png 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-500x500.png 500w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49-400x400.png 400w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/design-49.png 1000w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"slide\" data-slidenumber=\"3\">\r\n\t\t\t\t<div class=\"slide__number\">\r\n\t\t\t\t\t<span class=\"slide__number-num\">3<\/span> \/ <span\r\n\t\t\t\t\t\tclass=\"slide__number-denom\">3<\/span>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<div class=\"slide__content-container\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__content\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-text\">\r\n\t\t\t\t\t\t\t\t\t\t<h2><a href=\"https:\/\/go.skimresources.com?id=31268X888966&amp;xs=1&amp;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fconcealer-paw-brush\" target=\"_blank\" rel=\"nofollow noopener\">Concealer Paw Brush<\/a> (originally $29, drops to $15 on January 18)<\/h2>\n<p>The Paw Brush has become a viral tool for flawless concealer application. If you\u2019re stocking up on Shape Tape this week, it\u2019s worth adding this one to your cart, too.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"slide-buttons\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"button-holder\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"custom-button\" href=\"https:\/\/go.skimresources.com?id=31268X888966&#038;xs=1&#038;url=https%3A%2F%2Ftartecosmetics.com%2Fproducts%2Fconcealer-paw-brush\"\r\n\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"_blank\">BUY NOW &#8211; $15<\/a>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/li>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide__image22\">\r\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"375\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-375x375.webp\" class=\"attachment-slideshow_image size-slideshow_image\" alt=\"Tarte angled seamless finish concealer paw brush\" srcset=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-375x375.webp 375w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-300x300.webp 300w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-1024x1024.webp 1024w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-150x150.webp 150w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-768x768.webp 768w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-500x500.webp 500w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-400x400.webp 400w, https:\/\/www.newbeauty.com\/wp-content\/uploads\/2026\/01\/s2772655-main-zoom-e1768501852702.webp 1000w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>The annual event kicks off January 18.<\/p>\n","protected":false},"author":91,"featured_media":471551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"23908","_seopress_titles_title":"Tarte Shape Tape Week 2026: Details and Dates","_seopress_titles_desc":"Here's everything to know about Tarte Shape Tape Week 2026, from when it starts to which bestsellers are marked down.","_seopress_robots_index":"","om_disable_all_campaigns":false,"_uag_custom_page_level_css":"","apple_news_api_created_at":"2026-01-15T22:57:17Z","apple_news_api_id":"c490f143-e1cd-4f88-bf40-9cda7578bebb","apple_news_api_modified_at":"2026-01-15T22:57:17Z","apple_news_api_revision":"AAAAAAAAAAD\/\/\/\/\/\/\/\/\/\/w==","apple_news_api_share_url":"https:\/\/apple.news\/AxJDxQ-HNT4i_QJzadXi-uw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":false,"apple_news_is_preview":false,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_metadata":"\"\"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_slug":"","apple_news_sections":[],"apple_news_suppress_video_url":false,"apple_news_use_image_component":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[381,378,23908],"tags":[19443,28265,19563],"nb_content_type":[],"nb_issue":[],"nb_treatment":[],"nb_sponsored":[],"nb_associated_doctor":[],"class_list":["post-572472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-face","category-makeup","category-shopping","tag-concealer","tag-shape-tape-week","tag-tarte"],"acf":[],"apple_news_notices":[],"uagb_featured_image_src":{"full":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer.jpg",2511,1757,false],"thumbnail":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-150x150.jpg",150,150,true],"medium":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-300x210.jpg",300,210,true],"medium_large":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-768x537.jpg",768,537,true],"large":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-1024x717.jpg",1024,717,true],"1536x1536":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-1536x1075.jpg",1536,1075,true],"2048x2048":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-2048x1433.jpg",2048,1433,true],"square-medium":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-500x500.jpg",500,500,true],"category-thumb-small":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-455x360.jpg",455,360,true],"category-thumb":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-910x720.jpg",910,720,true],"gform-image-choice-sm":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-300x300.jpg",300,300,true],"gform-image-choice-md":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-400x400.jpg",400,400,true],"gform-image-choice-lg":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-600x600.jpg",600,600,true],"rp4wp-thumbnail-post":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-400x400.jpg",400,400,true],"slideshow_image":["https:\/\/www.newbeauty.com\/wp-content\/uploads\/2025\/01\/shape-tape-concealer-375x375.jpg",375,375,true]},"uagb_author_info":{"display_name":"Jessica Fields","author_link":"https:\/\/www.newbeauty.com\/author\/jfields\/"},"uagb_comment_info":0,"uagb_excerpt":"The annual event kicks off January 18.","_links":{"self":[{"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/posts\/572472"}],"collection":[{"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/comments?post=572472"}],"version-history":[{"count":2,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/posts\/572472\/revisions"}],"predecessor-version":[{"id":572829,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/posts\/572472\/revisions\/572829"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/media\/471551"}],"wp:attachment":[{"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/media?parent=572472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/categories?post=572472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/tags?post=572472"},{"taxonomy":"nb_content_type","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/nb_content_type?post=572472"},{"taxonomy":"nb_issue","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/nb_issue?post=572472"},{"taxonomy":"nb_treatment","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/nb_treatment?post=572472"},{"taxonomy":"nb_sponsored","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/nb_sponsored?post=572472"},{"taxonomy":"nb_associated_doctor","embeddable":true,"href":"https:\/\/www.newbeauty.com\/wp-json\/wp\/v2\/nb_associated_doctor?post=572472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}